By 2025, this digital advertising market is set to explode, with furniture marketing shining bright. A 6% increase in digital ad spend combined with newer formats such as Social Mirror and OTT ads provide an apt opportunity for furniture brands to engage with their core audience.
Key Trends to Watch:
- Video Content — Explore TikTok, Instagram Reels, and YouTube as potential platforms to display your furniture collections or share home decor tips and virtual tours of your furniture showrooms.
- Social Media: Social media is still a very useful asset to use to reach out to potential customers. Post lustrous images and videos of the products Share with your audience. Use focused advertising to maximize your reach
- Social Mirror Ads: These ads mirror your social media posts across other sites and apps, directing people back to your social profiles. This is a great way for furniture marketers to promote new arrivals, sales, and customer testimonials across different platforms.
- OTT (Over-The-Top) Ads: Reach your audience on connected TVs using Social Mirror OTT ads, which showcase your social content in vertical and horizontal formats. This is a nice opportunity to get into viewers’ living rooms, as well as to show off your furniture in a much more realistic environment.
- Video Pre-Roll Ads: These are ads that run before a target video that comes with different targeting options to help you reach certain audiences. Pre-roll Ads: Promote new collections or exclusive sales.
Where Furniture Marketing is Headed Next
Fast forward to 2025 and it’s quite evident the importance of digital marketing is only going to grow for the furniture sector. As such, by embracing these trends and utilizing new advertising formats, furniture brands will not only be able to get their message in front of their target audiences but also generate sales and remain way ahead of the competition.
